University of Massachusetts Medical School

Digital Strategist Intern

Minimum Salary US-MA-Shrewsbury
Job Location 2 weeks ago(4/6/2021 10:52 AM)
Requisition Number
2021-36538
# of Openings
2
Posted Date
Day
Shift
Non Exempt
Exempt/Non-Exempt Status
Non Union Position-W00-Non Benefited

Overview

GENERAL SUMMARY OF POSITION: 

UMass Medical School’s Information Technology Innovation Internship program is designed to provide exceptional opportunities for talented students and to strengthen UMMS’ technology ecosystem through the innovative ideas and infectious energy of the interns. The IT Intern will get an opportunity to collaborate with a dynamic team of dedicated individuals committed to delivering forward thinking solutions with a focus on continuous improvement and advancing the health and well-being of the people in Massachusetts and the world through ground-breaking development in education, research and health care delivery.

 

It’s an exciting time to be at UMass Medical School!  We are consistently ranked by U.S. News & World Report as one of the leading medical schools in the naton for primary care education. This internship will provide a unique opportunity to learn and gain valuable skills in an elite academic and research institution that is among the most affordable in the country.  

 

Information Technology at the University of Massachusetts Medical School has a unique opportunity for a Digital Strategist Intern to join us at the frontier of technology, marketing, and customer engagement. During the internship, we will collaborate in supporting crowd-funding campaigns, kick-starting a highly competitive professional education programs, tapping into a large health-conscious community, clinical trials enrollment, and raising awareness of world-class research. You will gain experience, as well as understanding of every aspect of digital marketing strategy and an opportunity to execute at every facet of our digital marketing process, including:

  • Email marketing & marketing automation
  • Search engine optimization, Search engine marketing and Pay Per Click advertising
  • Website and landing pages design
  • Social Media marketing
  • Event strategy and marketing
  • Brand building, and content development consistent with positioning, voice, and messaging
  • Monitoring KPIs and measuring ROI using Google Search Console, Google Analytics and Einstein Analytics

At the end of the program, you will walk away with a greater knowledge of individual marketing tactics and an understanding of how those tactics work together to create a cohesive multi-layer program. IT Digital Strategy team will provide you with hands-on learning experience meaning you will leave the program with real work experience for your resume and portfolio.

 

Creative, innovative, looking to pursue a career in marketing? Join our IT Digital Strategy team!

 

Responsibilities

MAJOR RESPONSIBILITIES:

  • Utilize innovative ideas and approaches to assist in the development of working models to serve the needs of our faculty, students and researchers
  • Complete a project from start to finish and write-up and present the work product to the UMass community
  • Participate in team projects
  • Conduct online research
  • Perform other duties as required

Qualifications

REQUIRED QUALIFICATIONS:

  • Must be a currently enrolled student in a higher education institution or recent graduate
  • Solid analytical and communication skills
  • Attention to detail with the ability to collect and record information from a wide variety of sources
  • Must be reliable and able to set consistent work hours
  • Proven interest in IT and passion in furthering the mission of UMMS
  • Must have above average academic performance

Additional Information

PREFFERED QUALIFICATIONS:

  • Basic knowledge of website design, HTML, search and social advertising, URL architecting, programmatic advertising, email and event marketing.
  • Solid design thinking fundamentals.
  • Results driven, guided by principles and best practices, and thrive in a fast paced, iterative environment.
  • Creative problem solver and pay attention to detail.
  • Work well in a collaborative team setting.

ADDITIONAL NOTES:

This is paid, 100% offsite internship position

Duration: 6 months with possibility for extension up to 12 months

Hours: 20-40

Major: We will consider all majors

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed