GENERAL SUMMARY OF POSITION:
The Content Marketing Specialist will be responsible for content strategy, conception, and creation for customized marketing campaigns aimed at driving business development and revenue generation. Reporting to the Strategic Marketing Manager, the Content Marketing Specialist will develop messaging that will be used in a variety of forums, including email, marketing collateral, websites, social media, video, presentations, and conference support materials. The Content Marketing Specialist will work closely with other members of Marketing Communications, as well as Strategic Growth and Business Development. Essential to the job are strong writing, editing, interpersonal, project management, organizational and communication skills, and knowledge about digital marketing environments, social media, and search engine optimization.