University of Massachusetts Medical School

  • Content Marketing Specialist

    Minimum Salary US-MA-Shrewsbury
    Job Location 1 month ago(10/4/2018 10:40 AM)
    Requisition Number
    2018-31641
    # of Openings
    1
    Posted Date
    Day
    Shift
    Exempt
    Exempt/Non-Exempt Status
    Non Union Position -W60- Non Unit Professional
  • Overview

    GENERAL SUMMARY:

    We are looking for a talented Content Marketer who plays a crucial role in developing materials to drive traffic, engagement and leads that support business development and revenue generation. Reporting to the Strategic Marketing Manager, the Content Marketing Specialist role requires a person with stellar writing skills and who is comfortable developing messages that will be used in a variety of forums, including email, marketing collateral, websites, social media, video, presentations, and conference support materials.

     

    We are seeking a dedicated individual looking for a career opportunity in a company that highly values creativity, self-motivation and collaboration. This is the place to apply the skills you’ve already developed and grow professionally. As a key member of the Marking team, you will have the opportunity to collaborate and use your project management, organization, communication skills, and knowledge about digital marketing environments, social media, and search engine optimization to help grow Commonwealth Medicine. The ability to communicate the benefits of technical capabilities is crucial, along with attention to detail and the highest quality standards for content. In this role, you will be the voice of our company!

    Responsibilities

    MAJOR RESPONSIBILITIES:

     

     Marketing Strategy

     

    • Collaborate with team members, design, plan, and execute marketing campaign strategies                
    • Develop messaging for focused, customized marketing campaigns that will support business development
    • Write, review and edit engaging, targeted marketing content for a range of deliverables, including:
    • Sales and presentation materials (such as PowerPoints, briefs, white papers, brochures, etc.)
    • Digital marketing campaigns, including web, email, and social media
    • Messaging for conference displays and supporting materials
    • Participate in the production and execution of campaign deliverables
    • Research multiple forums – such as marketing best practices, client and prospect organizations, and competitor and partner messaging – to ensure appropriate positioning, phrasing and language are used in communications

     Maintenance 

    • Support the development and maintenance of distribution lists
    • Assist in campaign performance metrics and ROI reporting

    Qualifications

    REQUIRED QUALIFICATIONS:

    • Bachelor’s degree in English, communications, or journalism, and five to seven years of experience working in the communications field, ideally in a health care, consulting, or services setting
    • Successful agency or in-house corporate/marketing communications experience preferred
    • Strong skills in all types of writing and editing, including producing digital and print content
    • Demonstrated proficiency with Microsoft Office products (Word, Excel PowerPoint required), web content management systems and Sales Force; proficiency in Adobe Creative Suite optional
    • Capacity to multi-task, prioritize and move between multiple projects and deliverables, and manage time and projects appropriately
    • Skilled at communicating with individuals at multiple levels of an organization
    • Capable of working independently as well as in a team environment
    • Ability to travel to off-site locations

    PREFERRED QUALIFICATIONS:

    • Significant experience developing content on various social media platforms
    • Ability to develop comprehensive email campaigns

    Additional Information

    *LI-MR1

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