University of Massachusetts Medical School

  • Content Marketing Specialist

    Minimum Salary US-MA-Shrewsbury
    Job Location 2 weeks ago(2 weeks ago)
    Requisition Number
    # of Openings
    Posted Date
    Exempt/Non-Exempt Status
    Non Union Position -W60- Non Unit Professional
  • Overview


    The Content Marketing Specialist will be responsible for content strategy, conception, and creation for customized marketing campaigns aimed at driving business development and revenue generation. Reporting to the Strategic Marketing Manager, the Content Marketing Specialist will develop messaging that will be used in a variety of forums, including email, marketing collateral, websites, social media, video, presentations, and conference support materials. The Content Marketing Specialist will work closely with other members of Marketing Communications, as well as Strategic Growth and Business Development. Essential to the job are strong writing, editing, interpersonal, project management, organizational and communication skills, and knowledge about digital marketing environments, social media, and search engine optimization.




     Marketing Strategy


    • Collaborate with team members, design, plan, and execute marketing campaign strategies                
    • Develop messaging for focused, customized marketing campaigns that will support business development
    • Write, review and edit engaging, targeted marketing content for a range of deliverables, including:
    • Sales and presentation materials (such as PowerPoints, briefs, white papers, brochures, etc.)
    • Digital marketing campaigns, including web, email, and social media
    • Messaging for conference displays and supporting materials
    • Participate in the production and execution of campaign deliverables
    • Research multiple forums – such as marketing best practices, client and prospect organizations, and competitor and partner messaging – to ensure appropriate positioning, phrasing and language are used in communications


    • Support the development and maintenance of distribution lists
    • Assist in campaign performance metrics and ROI reporting



    • Bachelor’s degree in English, communications, or journalism, and five to seven years of experience working in the communications field, ideally in a health care, consulting, or services setting
    • Successful agency or in-house corporate/marketing communications experience preferred
    • Strong skills in all types of writing and editing, including producing digital and print content
    • Demonstrated proficiency with Microsoft Office products (Word, Excel PowerPoint required), web content management systems and Sales Force; proficiency in Adobe Creative Suite optional
    • Capacity to multi-task, prioritize and move between multiple projects and deliverables, and manage time and projects appropriately
    • Skilled at communicating with individuals at multiple levels of an organization
    • Capable of working independently as well as in a team environment
    • Ability to travel to off-site locations

    Additional Information



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